The marketing mix principles (also known as the 4 p’s.) are used by business as tools to assist them in pursuing their objectives. The marketing mix principles are controllable variables, which have to be carefully managed and must meet the needs of the defined target group. The marketing mix is apart of the organisations planning process and consists of analysing the defined:
How will you design, package and add value to the product?
What pricing strategy is appropiate to use?
Where will the firm locate?
How will the firm promote its product.
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